Essay

Essay Interactive Video

Interactive video is a technique that blends interaction and film and video together. Interactive video has different platforms these platforms are where you can watch these videos; you can watch interactive videos on:

·         Computers

·         TV

·         MP4 Players

·         Internet

·         Mobile phones

I will be analysing viral marketing which is going to be a trailer for the new movie Xmen first class and virtual tours which is going to be a university tour of the new accommodation in Bedfordshire University.

Viral marketing is when a company wants to increase awareness to a brand like to advertise the brand; the aim of viral marketing is to appeal to individuals with social networking, i will be analysing a movie trailer because the purpose of a movie trailer is to advertise and attract people to come see the movie, which is what viral marketing is about.

In the trailer it starts off by showing Charles who is known as professor x as just his wheel chair because Charles had died in the previous Xmen, then it shows him using his powers before he died. The wheel is a representative of Charles it then cuts to who Charles was when he was younger. The trailer does the same thing with Erik known as magneto it shows who is now and him using his powers then cuts to when he was younger and known as Erik. Doing this in the trailer makes us have a brief understanding of what the movie is about and who these characters are. The trailer then goes back to when Charles and Erik were younger and gives us briefly what the movie is going to be about but without revealing too much information but at the same time it introduces us to other characters and shows us what these characters are capable of doing with their powers.

In this trailer it uses music, the music sounds like it is builds suspense in and exciting way the soundtrack for this trailer is called half the man by threshold, threshold is a heavy metal band. Heavy metal music builds anxiety when u listen to which it does in the trailer, it makes you want to go watch it because you are in suspense and you want to go see what happens in the film. I think that the music in the trailer goes well together because it is an action film and with action you feel anxiety. Instead of using a voice over, the film uses a bit of text to tell the story it also uses a news reporter that is actually in the film to give you a sneak preview of what the story is about. In this trailer it does not have any dialogue from any of the characters in the movie, which makes you go watch the film because in other trailers they will use a favourite quote in the movie to advertise it but in this one they give nothing away.

The video platform that I saw this trailer on was a computer using the internet the technical aspects of the trailer was that the frame rates where good and consistent because sometimes when you do watch videos off the internet the connection may be bad and the frame rates are not consistent which makes the video freeze up. But if you was to watch it on TV which is another platform for interactive video it wouldn’t freeze up and your frame rates would be consistent.

My next video that I’m going to be analysing is virtual tours. Virtual tours is a simulation of an existing location, it is composed with sequences of video images to create a real life effect. I will be analysing a virtual tour taken from Bedfordshire University.

In this video it shows us graphic of different shapes and then it shows a tour of the new Bedfordshire accommodation going through each room but still keeping the graphics up of the different shapes and splitting the screen with the tour in two different corners. In the video there is not speech just music throughout.

In this video it enhances the users experience when watching by using music and graphics because I think if they didn’t use music and used speech instead I think it wouldn’t keep people’s attention and I think the speech would have bored people because what  would they have spoken about? How and when the building was built? I think the vision speaks for itself. I also think that the graphics gives it its trademark but seeing those colours and graphic will make u remember Bedfordshire’s new accommodation.

I have evaluated two interactive videos with one being viral marketing and the other being virtual tours, they both are good interactive videos and similar in their own way in the sense that they want to sell to the public. Viral marketing want to attract people to come see the movie by making a trailer, and virtual tours want to attract people to come see, and hopefully stay in their new accommodation. But I think that viral marketing will be more successful because it attracts more people by advertising on the internet on TV and also on bill boards and posters, when you can only see a virtual tour on the internet.

I think this genre of video has reached its peak, you can advertise viral marketing in any form whether it is in a magazine or on the internet there isn’t any where it could be advertise.